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Natal Mahagony

Recently I was introduced to a really fabulous new carrier oil called Natal Mahogany (also called Mafura oil or Cape Mahogany).

The Natal Mahogany tree (Trichilia emetica) is a majestic hardwood tree, which can grow over 65 feet tall! The aromatic flowers are creamy and yellow, and the fruit is filled with bright red seeds full of rich oil. The aroma of the oil is rich, nutty and full of character. Read More

Using Citrus Oils to Support Immunity

Most citrus oils contain at least 60% d-limonene. The largest amounts of d-Limonene (also known as (+)-limonene) are found in the citrus oils such as Grapefruit, Orange, Clementine, and Tangerine which contain amounts ranging from 80-95%. Lemon, Mandarin, and Tangelo oils contain amounts ranging from 65-80%.

Learn how research supports the benefits of using oils high in d-Limonene.  Read more.

business scents

Seasonal Blogging

Having trouble brainstorming topics for your business blog?  Consider scheduling topic ideas based on seasonality. For example, try writing about allergies or spring cleaning this month. 

If you're struggling to associate topics with the time of year, take a look at what major stores are doing.  They often follow an editorial calender of marketing that can easily be adapted to blog post ideas.  (It's not cheating, it's just taking inspiration!)

Spend an hour or so writing down a few blog ideas for each month of the year.  When you're stuck, you can go back to that list to pull ideas from. 

• Remember, readers love bullet points and lists, so when in doubt, write a simple list.

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